The Absolute spoof ad shows a line of chairs facing each other and forming an outline of an Absolute bottle. The caption below the image states “Absolute AA”. Spoof ads use the same consumer recognition and recall strategies that regular ads relying on. Absolute ads portray a lifestyle of wealth and sophistication. Absolute sells a promise of happiness and well-being. The Anti-ads expose the reality of alcohol consumption. This technique is called culture jamming it is “a metaphor for stopping the flow of spectacle long enough to adjust your set”. The spoof add critiques the marketing strategies of Absolute, and exposes the truth. Absolute vodka intoxicates users and abuse of this product has profound life changing effects. Spoof ads are an effective way to advocate against these destructive Ads.
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I thought this ad was very clever. Vodka cannot be argued to have "health benefits" like wine is. It only provides negative effects on the mind and body of all consumers. This ad-buster is a way of revealing this, and dubunks the idea that Absolute Vodka is glamorous and social. It leads to alcoholism and ruins (and ends) lives.
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