Shopping
Open shot at swanky clothing establishment, such as Tilly’s or DKNY.
Male character, ages 18-21, slightly overweight, walks in the front door.
Enter two female characters, ages 18-21, tall, athletic builds, attractive faces. Representations of the kind of women every man, no matter what they look like, dream of.
Male character sees these women and they smile in passing but follow him with their eyes as he walks past.
Young man notices this without looking, has a discontented look on his face.
He sees pictures of male models, media representations of perfection and beauty, and is further discontented when realizing that these clothes won’t look good on him.
He feels inadequate when seeing these posters and even more so when he considers that the posters are locking him in a gaze, gazing at his imperfect body and saying to him “You must look like us to get ahead.” This is further reinforced when realizing that the two women he saw when he walked in are looking at him in a confused manner.
Young man feels necessary urge to leave the store and not submit to the propaganda.
He walks past the girls without even looking at them.
The man leaves the store with nothing, no clothes to purchase, no fulfillment, except the knowledge that he doesn’t need those things.
He goes to see his friends, all different body types and looks, who are dressed like he is and has fun.
This is a representation of what I think the right commercial should be for this situation, where a young man is under the gaze of the mass media and the physical manifestations of that gaze and he resists their power.
I really like this entry.No matter how someone looks, they have felt similar feelings at some point when faced with the photo-shopped images of advertising. Great job!
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