Thursday, April 15, 2010

Wallace Stevens - Commercial Media

Wallace Stevens describes a call to action from the "mind numbing" , formula driven media environment that engenders entropy in each viewer. Commerical entertainers, motivated by their desier to make a profit, manipulate their audience by perpetuating conditioned respones and inhibiting self-awarness. Stevens mentions that the main tool for commercial entertainers is the use of, what our guest lecturer called "feedback loop" entertainment; movies that conform to the the standard diaglogue and plot of their genre. The remake of the "Texas Chain Saw Massacre" for exmaple, had no unique elements from the previous film that orginiated it. Art, however is one of the only counter tools to commercial media because by definition it is radical, revolutionary and original.

Facebook, Twitter, and YouTube do not fall directly within Steven's analysis of commerical media. These social networking sites create a fun and convenient medium for college students, business people, and even politicians around the world. Being a user of the three website, I do admit that they literally suck people's time from their day. Ther is nothing more distracting than a viral video posted on YouTube's front page. But the convenience and accessibility also aids people in creating original content and allows for imaginative ideas that were unheard of 10 ears ago. I use to make video movie projects in high school using borrwed camera recorders and played them on VHS tapes for class presentations. I only with that I had the technology of today back then.

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