Geert Lovnik, “The Art of Watching Databases: Introduction to the Video Vortex Reader.”
YouTube has created a form of entertainment that adds to or relies on the shortened attention span of our current generation through “searchability” and the vast abundance of short video clips that can be watched for hours rather than a 90 minute movie.
Jean Burgess, “All Your Chocolate Rain Are Belong To Us?: Viral Video, YouTube and the Dynamics of Participatory Culture.”
Viral videos, videos seen by a lot of people, are a big part of a participatory culture in that in order for the videos to be viewed, someone has to create and submit a video to YouTube, and then people have to view the film and let others know about the video so it becomes popular but these videos also breed their own brand of popularity by imitation, with the videos “Chocolate Rain” and “Guitar.”
Lovnik and Burgess agree on the fact that people have “enough time” to participate in the YouTube culture and do it to the extent that they parody, copy, or imitate a certain video or piece of music that has come before their video. Lovnik breaks down the general issues presented by YouTube into categories such as WWW-ADHD, “Total Attention,” and “Teenage Blues.” Burgess, on the other hand, critiques YouTube directly in terms of its facilitation of a participatory culture using the videos “Chocolate Rain” and “Guitar,” commenting on the replication of each of the two videos by many others in order to test themselves, parody, or just plain copy the video in terms of setting and overall mise-en-scene.
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