Thursday, May 20, 2010

Video Vortex

The writer Lovnik made an interesting observation/conclusion about the use of Youtube as an application of Web 2.0, he stated that although most see Web 2.0 a source of individual authorization in the media, many of us do not actually take part in authoring, and in effect there is still a large sense of control coming from the media determining hat of what people will or will not see.

ELSAESSER-The Avant-garde seeks to link art and life, we see this very much today with the advent of the internet and as life and technology become so closely linked we will soon find that there is a disconnect between the screen and the experience, creating a need for further technology to continue the interaction between our lives and the art of the internet.

The opinion shared between Lovnik and Elsaesser is that Youtube has become a good source to find lots of information. They both recognize the space that is unlimited to you and me to become a part of this Avant-garde experience, however not without losing meaning. Both authors seem to argue that the limitless space of the internet and more specifically on Youtube means that the meaning behind the work is lost. Lovnik would say that by creating the space, the creativity is lost for many because they do become producers and merely consume whatever is fed to them. They easily spend hours upon hours absorbing while not contributing. For Elsaesser, he argue the lack of sensory participation takes away from the real substance of the art of film. Although we are given the opportunity to create avant-garde art, we do not necessarily participate in or create in a way that amounts to quality work.

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