The Yes Men: Be the change you want to see (Literally)

The Yes Men’s approach to the media is simple: Tell the truth in a slightly dishonest way. What I mean by this is the Yes men seek to get the truth out about the evils of capitalism and corporations by going out and doing role playing. “Being the change they want to see” so to speak. Instead of waiting for corporations to go out and fix their wrongs, the Yes Men uncover the wrongs by pretending to work for the companies. As a result the media is forced to pay attention to the wrong doings of the corporations and call them out on those wrongs as a direct result of the pranks the Yes Men concoct. While many (particularly those in the media) call their style sick or cruel, it seems people like you and me or victims of corporations wrongdoings have real appreciation for what these two men are doing. We struggle to be heard, but the Yes Men really seem to be going out and “Fixing the World”. They may not be able to change the way government/corporations work but they can change the way they are seen in the media. We no longer live in an age where we have sit back and agree that the Yes Men’s pranks are cruel, this group in its quest to fix the world have given us the opportunity to see the media from a new perspective and actively seek change.