Shepard Fairey is a contributor to media critique through the concept of “Culture jamming.” Culture Jamming is a social movement where one takes an image/texts etc. from the mainstream media and tries to disrupt the originated social meaning of the set image/text etc. through it’s own mode of presentation. This form of critique is often aimed toward consumerism and conformity within culture. Shepard Fairey does this through his obey brand company originally linked to the skating world but known today by many for his “Hope” ads of Obama’s election in 2008.
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