The Yes Men

In the film "The Yes Men Fix the World", film makers Andy Bichelbaum and Mike Bonanno seek to criticize large companies and the government for their manipulation of the consumer and public psyche. These companies facilitate their product-selling agenda through emotional appeals that guilt people into buying their products, or last give them a false sense of control over their emotional and monetary investments. Like Karl Marx predicted, there is a disconnect with what people are told to believe and what is actually occurring in reality. The film makers seeks to highlight this hypocrisy and how easily it works on the public by creating satire of the work of these institutions, for example creating a mock homepage for former president George W. Bush and specifically emphasizing African Americans on the site in order to highlight the alleged lies that community is led to believe by this person. By "punking" these people and institutions in a creative and entertaining manner, the film makers seek to help people realize the ridiculousness of the hypocrisy they are fed and to start thinking for themselves.